A couple of years ago, I started seeing an emerging trend in marketing technology. We have always thought of ourselves as early adopters, journalists and technologists due to the platforms, data and tech we use on a daily basis at Jennings Social Media Marketing & Viral Bolt Media. As part of my ongoing commitment to being an early adopter and leading an early adopter agency since 2003, we compiled a list of the top tools based on trending and emerging tactics such as cross-channel automated reporting, machine learning, artificial intelligence, chatbots, influencer marketing, competitor analysis and personalized messaging. Download our list of 28 platforms and tools.
We have incorporated social media programs for our clients since 2005, so I have seen a lot of changes in the industry from the time I founded the business in 2003. This new trend has been a bit different. It started with the emergence of more augmented reality with Pokémon GO, some virtual reality and then the increasing frequency of personalized messaging using machine learning and artificial intelligence. This is all part of the Fourth Industrial Revolution, which is the biggest disruption since the 18th century.
What’s the Fourth Industrial Revolution?
The Fourth Industrial Revolution combines digital, biological and physical spheres to create cyber-physical systems such as robotics. I recently watched a YouTube video by the World Economic Forum, demonstrating that in the near future, humans will become a hybrid of natural and robotic technologies, tapping into potential new superhuman-like capabilities.
What’s the Impact on Your Business?
So what does this all mean for you and your digital marketing/advertising? A lot, actually … With the emergence of new platforms to assist us in developing more exact and scientific marketing and advertising programs, we can harvest data faster and create better and more precise programs. Some of these technologies utilize advanced methodologies to harvest competitor intelligence, cross-channel automation and reporting and personalized messaging, removing the guesswork from testing marketing messages. Some programs have the ability to tell us what types of social media posts we should be writing based on several data points. A few of these platforms are very affordable, but some, as you can imagine, can get pricey. Our job as digital strategists and marketers is to help you find the right fit for your business and continue to test and introduce new digital tactics. The customization of building a combination of these tools is known as a Marketing Technology Stack.